Author/Authors :
Koushaa, Gelareh Department of Engineering - Architecture and Art - Science and Research Branch - Islamic Azad University , Tahoorib, Nayer Department of Architecture and Research Arts - Science and Research Branch - Islamic Azad University , Etemadic, Elham Department of Engineering - Architecture and Art - Science and Research Branch - Islamic Azad University
Abstract :
This study is focused on Walter Benjamin’si
belief about one of the consequences of modernity:
the phenomenon of fashion. After the industrial revolution, which took place in the 18th and 19th
centuries, fashion appeared in the second half of the 19th century, in Paris, as it can be seen in
Impressionist paintings. In the beginning, it was considered as a mere covering style, but in the
early 20th century, especially after World War II, while women’s social and commercial activities
decreased, it started to play an important role as an important kind of art in all of the fields related
to modern life, such as power policies, sexism and even protestant movements.
Walter Benjamin, one of the most renowned philosophers, art theorists and literary cultural critics
of the 20th century, who was also among the famous thinkers of Frankfurt School, called Paris “the
capital of the 19th century.” Charles Baudelaireii, a lyric poet in the era of high Capitalism, in his
unfinished luminous work The Arcades Project. In some sections of this book, Benjamin criticized
the modern period as the age of technological reproduction, and also studied the fashion issue.
Moreover, regarding the works of Surrealist painters, he studied the collection of The Devil in
Paris of Grandvilleiii, as an urban organism.
The purpose of this research is to study Benjamin's thoughts on the phenomenon of fashion and its
relationship with the industrial communities in Europe. The main questions are: According to
Benjamin, what factors caused the birth of fashion phenomenon? and how did it become one of the
most important forms of modern art. My approach in this study was descriptive-analytic method, in
order to explain the ideas of Benjamin in the field of fashion
Keywords :
Walter Benjamin , Charles Baudelaire , Fashion Philosophy , Roland Barthes , Surrealism