Title of article :
Designing a Marketing Strategy for the Development of Industrial Tourism in the Region
Author/Authors :
Danylyshyn, Bohdan Department of Regional Studies and Tourism - Kyiv National Economic University named after Vadym Hetman - Kyiv - Ukraine , Olshanska, Oleksandra Department of Business-Economics and Tourism - Kyiv National University of Technologies and Design - Kyiv - Ukraine , Zabaldina, Yuliia Department of Tourism and Recreation - Kyiv National University of Trade and Economics - Kyiv - Ukraine , Mazurets, Roman Department of Tourism and Recreation - Kyiv National University of Trade and Economics - Kyiv - Ukraine , Khlopiak, Sergii Department of Tourism and Recreation - Kyiv National University of Trade and Economics - Kyiv - Ukraine , Pivnova, Liliia Department of Hotel and Restaurant Business and Tourism - East European University of Economics and Management - Cherkasy - Ukraine
Abstract :
The article is devoted to the study of the process of development of regions as a promising area of industrial tourism. The authors researched the marketing strategies of industrial tourism, studied, proposed an algorithm for selecting a marketing strategy for the
development of industrial tourism and the concept of developing a marketing strategy for the development of industrial tourism. They
also proposed a scientific and methodological approach to assessing the attractiveness of investments in the region for the
development of industrial tourism and tested its practical effectiveness at 10 enterprises. Developed a mechanism for implementing a
marketing strategy for industrial tourism, which is the basis for establishing the structure and composition, goals, objectives,
principles, functions, methods, means of implementing a marketing strategy for industrial tourism, as well as for significant activities at national, regional and local levels of promotion of industrial tourism and industrial tourism infrastructure.
Keywords :
Attractiveness , Industrial tourism , Investment , Marketing strategy , Region
Journal title :
Journal of Optimization in Industrial Engineering
