Other language title :
تحليل نيت رفتاري كشاورزان ايراني نسبت به پذيرش آبياري قطرهاي با استفاده از الگوي توسعهيافتهي پذيرش فناوري
Title of article :
Analyzing Iranian Farmers' Behavioral Intention towards Acceptance of Drip Irrigation Using Extended Technology Acceptance Model
Author/Authors :
Haji, L Department of Agricultural Extension and Education - School of Agriculture - Shiraz University - Shiraz, Islamic Republic of Iran , Valizadeh, N Department of Agricultural Extension and Education - School of Agriculture - Shiraz University - Shiraz, Islamic Republic of Iran , Rezaei-Moghaddam, K Department of Agricultural Extension and Education - School of Agriculture - Shiraz University - Shiraz, Islamic Republic of Iran , Hayati, D Department of Agricultural Extension and Education - School of Agriculture - Shiraz University - Shiraz, Islamic Republic of Iran
Abstract :
The present study aimed to analyze sugar beet farmers’ intention towards the
acceptance of drip irrigation based on an extended version of Technology Acceptance
Model (TAM). The main objectives of this study were introduction of the existing
acceptance behavior models, comparison of these theories with a critical point of view,
presentation of a theoretical framework based on TAM, and testing the possible
relationships among variables. This descriptive-correlational research was conducted
through a cross-sectional survey. The statistical population of the study was sugar beet
growers of Miandoab District, Iran, of which 346 farmers were selected as the sample of
the study using a multi-stage stratified random sampling method (N= 3326). The research
instrument was a structured questionnaire, whose face, convergent, and discriminant
validity were confirmed. Cronbach's alpha and composite reliability coefficients were
employed to examine the reliability of research tool (0.74< α< 0.93). The results revealed
that the variables of attitude, perceived ease of use, and perceived usefulness have
significant positive effects on behavioral intention towards accepting drip irrigation
technology. Innovation features also have an indirect effect on behavioral intention.
Furthermore, the results demonstrated that independent variables of extended version of
TAM could account for 59.3% of variance of behavioral intention towards drip irrigation
acceptance. The significant effect of attitude towards acceptance of drip irrigation in
explaining farmers' intention towards acceptance of drip irrigation technologies implies
that reinforcing farmers' attitudes will increase the likelihood of activating behavioral
intention towards these new irrigation methods. In general, the results of this study
contribute to the development of more integrated and comprehensive models in the field
of farmers' acceptance behaviors. It also provides practitioners and policy makers of
agriculture and water sectors with some useful insights regarding determinants and
strategies of behavioral changes.
Farsi abstract :
هدف مطالعهي حاضر تحليل نيت كشاورزان چغندركار نسبت به پذيرش آبياري قطرهاي بر اساس نسخهي توسعهيافتهي الگوي پذيرش فناوري است. اهداف اختصاصي اين پژوهش شامل معرفي نظريههاي موجود رفتار پذيرش، مقايسهي انتقادي اين نظريهها، ارايهي يك چارچوب مفهومي بر اساس الگوي پذيرش فناوري و آزمون روابط احتمالي ميان متغيرها است. اين مطالعهي توصيفي همبستگي با استفاده از يك پيمايش مقطعي انجام شد. جامعهي آماري مطالعه، چغندركاران شهرستان مياندوآب در ايران بودند كه 346 نفر از آنها با استفاده از روش نمونهگيري تصادفي طبقهاي چندمرحلهاي به عنوان نﻧﻤﻮﻧﻪ اﻧﺘﺨﺎب ﺷﺪﻧﺪ )3326=N(. اﺑﺰار ﭘﮋوﻫﺶ، ﭘﺮﺳﺸﻨﺎﻣﻪ اي ﺳﺎﺧﺘﺎرﻣﻨﺪ ﺑﻮد ﮐﻪ رواﯾﯽ ﻇﺎﻫﺮي، ﻫﻤﮕﺮا و ﺗﺸﺨﯿﺼﯽ آن ﻣﻮرد ﺗﺄﯾﯿﺪ ﻗﺮار ﮔﺮﻓﺖ. ﺿﺮاﯾﺐ آﻟﻔﺎي ﮐﺮوﻧﺒﺎخ و رواﯾﯽ ﺗﺮﮐﯿﺒﯽ ﺑﺮاي ﺑﺮرﺳﯽ ﭘﺎﯾﺎﯾﯽ اﺑﺰار ﭘﮋوﻫﺶ ﻣﻮرد اﺳﺘﻔﺎده ﻗﺮار ﮔﺮﻓﺖ )0/93<α<0/74(. ﻧﺘﺎﯾﺞ ﻧﺸﺎن داد ﮐﻪ ﻣﺘﻐﯿﺮﻫﺎي ﻧﮕﺮش، ﺳﻬﻮﻟﺖستفادهي دركشده و سودمندي دركشده اثرات مثبت و معنيداري بر روي نيت رفتاري نسبت به پذيرش فناوري آبياري قطرهاي داشتند. ويژگيهاي نوآوري هم داراي اثرات غيرمستقيمي بر روي نيت رفتاري بودند. افزون بر اين، نتايج حاكي از آن بودند كه متغيرهاي مستقل الگوي توسعهيافتهي پذيرش فناوري توانستند 3/59 درصد از تغييرات واريانس نيت رفتاري نسبت به پذيرش آبياري قطرهاي را پيشبيني كنند. اثر معنيدار نگرش نسبت به پذيرش آبياري قطرهاي بر تبيين نيت رفتاري نشان ميدهد كه تقويت نگرشهاي كشاورزان احتمال فعالسازي نيت رفتاري نسبت به پذيرش اين روشهاي جديد آبياري را افزايش خواهد داد. به صورت كلي، نتايج اين مطالعه به توسعهي الگوهايي يكپارچهتر و جامعتر در زمينهي رفتارهاي پذيرش كشاورزان كمك كرد. همچنين، اين مطالعه بينشهاي مفيدي را در زمينهي تعيينكنندهها و راهبردهاي تغييرات رفتاري پيش روي عملگران و سياستگزاران بخشهاي كشاورزي و آب قرار ميدهد.
Keywords :
Innovation diffusion theory , Descriptive-correlational research , Behavioral intention
Journal title :
Journal of Agricultural Science and Technology (JAST)
