Concerns of Traditionally and Alternatively Certified Marketing Education Teachers

Over the past few decades, there has been considerable debate surrounding the use of alternative certification as a method of teacher preparation. The purpose of this study was to compare the concerns of traditionally and alternatively certified marketing education teachers across seven categories human relations, classroom management and routines, instructional activities and methods, personal concerns, conditions of work, evaluation problems, and professional growth. The results of the study indicate that while there are statistically significant differences between traditionally and alternatively certified marketing education teachers, there may be little practical difference in their concerns. Further, both the traditionally and alternatively certified marketing education teachers in this study reported relatively low levels of concern on most items and for most categories.