Abstract :
Throughout history, the majority of artists have been men, and quite often the women in theirworks have been featured as passive objects of male sexual desire. This sort of one-sided dynamic is ubiquitous; it can be detected in the vast majority of Western nude paintings, and even modernadvertisements tend to conform to the same pattern (Berger, 1977). As a consequence, feminist discourse of the representation of women in visual culture has focused on the concept of male gaze. However, the proliferation of images in modern times has given rise to a “broad array of gazes and implied viewers” (Sturken, 2005, p. 87). Women are no longer simply objectified, nor is the business of directing the gaze relegated to solely a male domain.