Improving Management Decisions in Urban Passenger Transport Based on the Sociological Study

This paper aims to conduct a sociological survey and the results of the formation of theoretical and methodological principles and practical recommendations for improving management decisions in urban passenger transport. We use the analytical economic methodology to analyse the transport industry of Ukraine; to investigate the theoretical and methodological principles of the compensation policy formation in urban public transport. We use expert evaluation methods to check the relevant factors while deciding to use or not use public transport. This study has proved that when making management decisions, it is necessary to take into account both the opinion of users and the opinion of experts; none of these opinions should prevail over the other, and therefore decisions should be made based on a balanced assessment. The authors identified 18 factors that have the most significant influence when deciding on the use of passenger transport; conducted a study twice on the importance of each factor, highlighted the impact of each of them. The authors also proposed theoretical and methodological developments that can be used to improve compensation policy in the field of passenger transportation. With this article, we show that when researching, it is necessary to take into account both the opinion of direct participants and experts in this industry it is this tandem that will allow developing the most relevant recommendations for making managerial decisions.