Title of article
Dynamic Pricing Decisions for Substitutable Products
Author/Authors
Aliari-Kardehdeh ، S. School of Industrial Engineering, College of Engineering - University of Tehran , Ayazi-Yazdi ، S. Department of Industrial Engineering - Islamic Azad University, Firoozkooh Branch , Tavakkoli-Moghaddam ، R. School of Industrial Engineering, College of Engineering - University of Tehran , Farrokhi-Asl ، H. School of Industrial Engineering, College of Engineering - University of Tehran
From page
149
To page
160
Abstract
This paper considers a dynamic pricing decision problem, in which two different manufacturers compete to distribute substitutable products through a single retailer under two presented scenarios. In the first scenario, the pricing policy is determined via a centralized decision-making, while the second scenario manages the policy in a decentralized one. Utilizing the game-theory-based modeling approaches, the pricing decision problem is achieved under with two different structures. Numerical experiments are also given to examine the effects of the presented scenarios and provide further managerial insights on the solutions.
Keywords
Game theory , supply chain , pricing decisions , substitutable product
Journal title
International Journal of Research in Industrial Engineering
Journal title
International Journal of Research in Industrial Engineering
Record number
2544246
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