A Comparative Analysis of Business Models to Provide Suggestions for Pre-primary Education Business in Iran

There have been many changes and developments in educational services provisions. This paper aims at investigating preschool educational business models from the perspective of implementing existing models and providing suggestions for those involved in this service in Iran. This is a qualitative comparative paper using the thematic analysis approach and identifying similarities and differences. A theoretical sampling method (data saturation) was used to collect data and through the content analysis method, the main components of well-known business models were examined and analyzed. The research findings show that most business models account for the industrial and commercial components of the job and do not pay much attention to the appropriate components of educational services. The research findings also showed the similarity of the models studied in the main components of the customer, profit, cost, information resources, and proposed values. In addition, the similarity of the models in terms of their fitness with the main components in the field of preschool business indicates the superiority of the Prifti et al (2017) model over other models. The main suggestion of the current paper is to prepare a model for preschool entrepreneurship appropriate for the conditions and atmosphere of Iranian entrepreneurship. It is also suggested that preschool entrepreneurial capitalists, as key actors, clearly articulate their expectations of the business process model.