An Extension of the Technology Acceptance Model: The Case of Bruneian Managers

The study highlights the factors that encourage the Internet usage behaviour of 105 Bruneian business managers. The study modifies the existing Technology Acceptance Model (TAM) to describe the Internet usage behaviour. Perceived usefulness (PU) was modified with perceived near term usefulness and perceived long-term usefulness and was hypothesised with experience with the Internet and facilitating condition at the organisational level. A Structural Equation Modeling (SEM) technique was used to statistically validate the new model. The data from business managers confirmed that only prior experience with the Internet has a strong impact with the utilisation of the Internet and 49 per cent of the variance is explained toward utilisation. Based upon the results some recommendations were made.