مرکز منطقه ای اطلاع رساني علوم و فناوري - The use of comparative advertising in business-to-business direct mail

Title of article :

The use of comparative advertising in business-to-business direct mail

Author/Authors :

Thomas H. Stevenson، نويسنده , , Linda E. Swayne، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1995

Pages :

From page :

To page :

Journal title :

Industrial Marketing Management

Serial Year :

1995

Journal title :

Industrial Marketing Management

Record number :

254672

Link To Document :