Title of article :
Business-to-business advertising: What are the dimensions of an effective print ad?
Author/Authors :
Ritu Lohtia، نويسنده , , Wesley J. Johnston، نويسنده , , Linda Aab، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1995
Pages :
10
From page :
369
To page :
378
Journal title :
Industrial Marketing Management
Serial Year :
1995
Journal title :
Industrial Marketing Management
Record number :
254702
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=254702
