• Title of article

    Performance typologies of new product project

  • Author/Authors

    Robert G. Cooper، نويسنده , , Elko J. Kleinschmidt، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1995
  • Pages
    18
  • From page
    439
  • To page
    456
  • Journal title
    Industrial Marketing Management
  • Serial Year
    1995
  • Journal title
    Industrial Marketing Management
  • Record number

    254708