مرکز منطقه ای اطلاع رساني علوم و فناوري - New product launch: Marketing action and launch tactics for high-technology products

Title of article :

New product launch: Marketing action and launch tactics for high-technology products

Author/Authors :

Charles Beard، نويسنده , , Chris Easingwood، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1996

Pages :

From page :

To page :

103

Journal title :

Industrial Marketing Management

Serial Year :

1996

Journal title :

Industrial Marketing Management

Record number :

254717

Link To Document :