مرکز منطقه ای اطلاع رساني علوم و فناوري - Situational risk in organizational buying: A basis for adaptive selling

Title of article :

Situational risk in organizational buying: A basis for adaptive selling

Author/Authors :

vMichele D. Bunn، نويسنده , , Ben Shaw-Ching Li، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1996

Pages :

From page :

439

To page :

452

Journal title :

Industrial Marketing Management

Serial Year :

1996

Journal title :

Industrial Marketing Management

Record number :

254747

Link To Document :