Title of article :
Managing R&D-marketing integration in the new product development process
Author/Authors :
X. Michael Song، نويسنده , , Sabrina M. Neeley، نويسنده , , Yuzhen Zhao، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1996
Pages :
9
From page :
545
To page :
553
Journal title :
Industrial Marketing Management
Serial Year :
1996
Journal title :
Industrial Marketing Management
Record number :
254755
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=254755
