Title of article
Managing R&D-marketing integration in the new product development process
Author/Authors
X. Michael Song، نويسنده , , Sabrina M. Neeley، نويسنده , , Yuzhen Zhao، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1996
Pages
9
From page
545
To page
553
Journal title
Industrial Marketing Management
Serial Year
1996
Journal title
Industrial Marketing Management
Record number
254755
Link To Document