مرکز منطقه ای اطلاع رساني علوم و فناوري - New product strategy, structure, and performance in two environments

Title of article :

New product strategy, structure, and performance in two environments

Author/Authors :

Cornelia Droge، نويسنده , , Roger Calantone، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1996

Pages :

From page :

555

To page :

566

Journal title :

Industrial Marketing Management

Serial Year :

1996

Journal title :

Industrial Marketing Management

Record number :

254756

Link To Document :