• Title of article

    Toward a model of business-to-business marketing communications effect

  • Author/Authors

    David I. Gilliland، نويسنده , , Wesley J. Johnston، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1997
  • Pages
    15
  • From page
    15
  • To page
    29
  • Journal title
    Industrial Marketing Management
  • Serial Year
    1997
  • Journal title
    Industrial Marketing Management
  • Record number

    254761

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=254761