مرکز منطقه ای اطلاع رساني علوم و فناوري - Toward a model of business-to-business marketing communications effect

Title of article :

Toward a model of business-to-business marketing communications effect

Author/Authors :

David I. Gilliland، نويسنده , , Wesley J. Johnston، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1997

Pages :

From page :

To page :

Journal title :

Industrial Marketing Management

Serial Year :

1997

Journal title :

Industrial Marketing Management

Record number :

254761

Link To Document :