مرکز منطقه ای اطلاع رساني علوم و فناوري - Managing business-to-business marketing relationships in consulting engineering firms

Title of article :

Managing business-to-business marketing relationships in consulting engineering firms

Author/Authors :

Pierre Filiatrault، نويسنده , , Jozée Lapierre، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1997

Pages :

From page :

213

To page :

222

Journal title :

Industrial Marketing Management

Serial Year :

1997

Journal title :

Industrial Marketing Management

Record number :

254779

Link To Document :