Title of article
Proactive product service strategies: An application in the European health market
Author/Authors
Ruud T. Frambach، نويسنده , , Inge Wels-Lips، نويسنده , , Arjan Gündlach، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1997
Pages
12
From page
341
To page
352
Journal title
Industrial Marketing Management
Serial Year
1997
Journal title
Industrial Marketing Management
Record number
254789
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