مرکز منطقه ای اطلاع رساني علوم و فناوري - Marketing orientation and company performance: Industrial vs. consumer goods companies

Title of article :

Marketing orientation and company performance: Industrial vs. consumer goods companies

Author/Authors :

George J. Avlonitis، نويسنده , , Spiros P. Gounaris، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1997

Pages :

From page :

385

To page :

402

Journal title :

Industrial Marketing Management

Serial Year :

1997

Journal title :

Industrial Marketing Management

Record number :

254793

Link To Document :