• Title of article

    An exploration of branding in industrial markets

  • Author/Authors

    Susan McDowell Mudambi، نويسنده , , Peter Doyle، نويسنده , , Veronica Wong، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1997
  • Pages
    14
  • From page
    433
  • To page
    446
  • Journal title
    Industrial Marketing Management
  • Serial Year
    1997
  • Journal title
    Industrial Marketing Management
  • Record number

    254797

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=254797