Title of article :
An exploration of branding in industrial markets
Author/Authors :
Susan McDowell Mudambi، نويسنده , , Peter Doyle، نويسنده , , Veronica Wong، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1997
Pages :
14
From page :
433
To page :
446
Journal title :
Industrial Marketing Management
Serial Year :
1997
Journal title :
Industrial Marketing Management
Record number :
254797
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=254797
