مرکز منطقه ای اطلاع رساني علوم و فناوري - Items to Consider for Just-in-Time Use in Marketing Channels: Toward a Development of a Decision Tool

Title of article :

Items to Consider for Just-in-Time Use in Marketing Channels: Toward a Development of a Decision Tool

Author/Authors :

S. Altan Erdem، نويسنده , , Cathy Owens Swift، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1998

Pages :

From page :

To page :

Journal title :

Industrial Marketing Management

Serial Year :

1998

Journal title :

Industrial Marketing Management

Record number :

254809

Link To Document :