Title of article :
Cost-Effectiveness of Follow-Up Strategies in Improving the Response Rate of Mail Surveys
Author/Authors :
Christine M. Fox، نويسنده , , K. Lynne Robinson Debra Boardley، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1998
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management