مرکز منطقه ای اطلاع رساني علوم و فناوري - Conflict between Engineers and Marketers: The Engineer’s Perspective

Title of article :

Conflict between Engineers and Marketers: The Engineer’s Perspective

Author/Authors :

Vivienne Shaw، نويسنده , , Christopher T. Shaw، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1998

Pages :

From page :

279

To page :

291

Journal title :

Industrial Marketing Management

Serial Year :

1998

Journal title :

Industrial Marketing Management

Record number :

254829

Link To Document :