مرکز منطقه ای اطلاع رساني علوم و فناوري - Balancing Theory and Practice: A Reappraisal of Business-to-Business Segmentation

Title of article :

Balancing Theory and Practice: A Reappraisal of Business-to-Business Segmentation

Author/Authors :

Vincent-Wayne Mitchell، نويسنده , , Dominic F. Wilson، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1998

Pages :

From page :

429

To page :

445

Journal title :

Industrial Marketing Management

Serial Year :

1998

Journal title :

Industrial Marketing Management

Record number :

254839

Link To Document :