مرکز منطقه ای اطلاع رساني علوم و فناوري - Including Marketing Synergy in Acquisition Analysis:: A Step-Wise Approach

Title of article :

Including Marketing Synergy in Acquisition Analysis:: A Step-Wise Approach

Author/Authors :

John A. Weber، نويسنده , , Utpal M. Dholakia، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1999

Pages :

From page :

157

To page :

177

Journal title :

Industrial Marketing Management

Serial Year :

1999

Journal title :

Industrial Marketing Management

Record number :

254911

Link To Document :