• Title of article

    Including Marketing Synergy in Acquisition Analysis:: A Step-Wise Approach

  • Author/Authors

    John A. Weber، نويسنده , , Utpal M. Dholakia، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1999
  • Pages
    21
  • From page
    157
  • To page
    177
  • Journal title
    Industrial Marketing Management
  • Serial Year
    1999
  • Journal title
    Industrial Marketing Management
  • Record number

    254911