مرکز منطقه ای اطلاع رساني علوم و فناوري - Marketing Information Exchange Mechanisms in Collaborative New Product Development: The Influe nce of Resource Balance and Competitiveness

Title of article :

Marketing Information Exchange Mechanisms in Collaborative New Product Development: The Influe nce of Resource Balance and Competitiveness

Author/Authors :

Helen Perks، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1999

Pages :

From page :

179

To page :

189

Journal title :

Industrial Marketing Management

Serial Year :

1999

Journal title :

Industrial Marketing Management

Record number :

254912

Link To Document :