مرکز منطقه ای اطلاع رساني علوم و فناوري - The Effects of Formal Strategic Marketing Planning on the Industrial Firmʹs Configuration, Structure, Exchange Patterns, and Performanc

Title of article :

The Effects of Formal Strategic Marketing Planning on the Industrial Firmʹs Configuration, Structure, Exchange Patterns, and Performanc

Author/Authors :

Cindy Claycomb، نويسنده , , Richard Germain، نويسنده , , Cornelia Droge، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1999

Pages :

From page :

219

To page :

234

Journal title :

Industrial Marketing Management

Serial Year :

1999

Journal title :

Industrial Marketing Management

Record number :

254915

Link To Document :