Title of article :
Customer Profitability: Prospective vs. Retrospective Approaches in a Business-to-Business Setting
Author/Authors :
Fred A. Jacobs، نويسنده , , Wesley Johnston، نويسنده , , Natalia Kotchetova، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2001
Pages :
11
From page :
353
To page :
363
Journal title :
Industrial Marketing Management
Serial Year :
2001
Journal title :
Industrial Marketing Management
Record number :
254973
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=254973
