مرکز منطقه ای اطلاع رساني علوم و فناوري - Measuring Customer-Perceived Value in Business Markets: A Prerequisite for Marketing Strategy Development and Implementation

Title of article :

Measuring Customer-Perceived Value in Business Markets: A Prerequisite for Marketing Strategy Development and Implementation

Author/Authors :

Wolfgang Ulaga، نويسنده , , Samir Chacour، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2001

Pages :

From page :

525

To page :

540

Journal title :

Industrial Marketing Management

Serial Year :

2001

Journal title :

Industrial Marketing Management

Record number :

254987

Link To Document :