Title of article :
Fortune 500 manufacturer web sites: Innovative marketing strategies or cyberbrochures?
Author/Authors :
Monica Perry، نويسنده , , Charles D. Bodkin، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2002
Pages :
12
From page :
133
To page :
144
Keywords :
statistical analysis , Communications , Promotionalmix , Studies , cyberspace , Performance evaluation , INTERNET , Marketing , Electronic commerce , Business to business , B2B , Web sites , Manufacturer
Journal title :
Industrial Marketing Management
Serial Year :
2002
Journal title :
Industrial Marketing Management
Record number :
255013
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255013
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