Analyzing Requirements About Smart Phones of College Students by Kano Model

In this study, Kano Model, which provides understanding customer needs and the effects of these needs on satisfaction, is applied for smart phones. Customers’ needs about smart phones have been analyzed by using Kano Model and also it has been tried to determine whether college students’ needs vary according to demographic factors by using Chi-Square analysis. This study has been implemented at Van Yüzüncü Yıl University. According to the results of the study, 14 needs of totally 15 determined needs have been evaluated in a linear category while the other 1 need in exciting category. It has been revealed that there is difference between women and men in terms of the features of Processor capacity, camera, screen size, RAM capacity, the type of internet connection, 3G, Bluetooth and Mp3 while there is no difference between women and men in terms of the features of operating system, built-in memory, touch screen, video conversation, radio, GPS, keyboard. In terms of age factor, it has come to a conclusion that only in the evaluation of touch screen needs, it ranges according to age groups and in the evaluation of the other needs however; there is no difference according to age groups.