Title of article
Antecedents and outcomes of new product development speed: An interdisciplinary conceptual framework
Author/Authors
Ajay Menon، نويسنده , , Jhinuk Chowdhury، نويسنده , , Bryan A. Lukas، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
12
From page
317
To page
328
Keywords
Capital investment , Groupwork controls , Revenue , Corporate image , Profitability , New product development speed , culture , Brand image , Structure , Incentives
Journal title
Industrial Marketing Management
Serial Year
2002
Journal title
Industrial Marketing Management
Record number
255029
Link To Document