مرکز منطقه ای اطلاع رساني علوم و فناوري - ERP and the reengineering of industrial marketing processes: A prescriptive overview for the new-age marketing manager

Title of article :

ERP and the reengineering of industrial marketing processes: A prescriptive overview for the new-age marketing manager

Author/Authors :

Stanley C. Gardiner، نويسنده , , Joe B. Hanna، نويسنده , , Michael S. LaTour، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

357

To page :

365

Keywords :

ERP systems , Data sharing , Cycle time reduction

Journal title :

Industrial Marketing Management

Serial Year :

2002

Journal title :

Industrial Marketing Management

Record number :

255033

Link To Document :