مرکز منطقه ای اطلاع رساني علوم و فناوري - The evolution of generic brands in industrial markets: the challenges to owners of brand equity

Title of article :

The evolution of generic brands in industrial markets: the challenges to owners of brand equity

Author/Authors :

John Low، نويسنده , , Keith Blois، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

385

To page :

392

Keywords :

competition , industrial , Value , brands

Journal title :

Industrial Marketing Management

Serial Year :

2002

Journal title :

Industrial Marketing Management

Record number :

255035

Link To Document :