• Title of article

    The evolution of generic brands in industrial markets: the challenges to owners of brand equity

  • Author/Authors

    John Low، نويسنده , , Keith Blois، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2002
  • Pages
    8
  • From page
    385
  • To page
    392
  • Keywords
    competition , industrial , Value , brands
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2002
  • Journal title
    Industrial Marketing Management
  • Record number

    255035

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255035