مرکز منطقه ای اطلاع رساني علوم و فناوري - Plant location and place marketing: understanding the process from the business customerʹs perspective

Title of article :

Plant location and place marketing: understanding the process from the business customerʹs perspective

Author/Authors :

Wolfgang Ulaga، نويسنده , , Arun Sharma، نويسنده , , R. Krishnan، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

393

To page :

401

Keywords :

place marketing , B2B , Marketing strategies , Business-to-business marketing

Journal title :

Industrial Marketing Management

Serial Year :

2002

Journal title :

Industrial Marketing Management

Record number :

255036

Link To Document :