مرکز منطقه ای اطلاع رساني علوم و فناوري - Marketing channel management and the sales manager

Title of article :

Marketing channel management and the sales manager

Author/Authors :

Rajiv Mehta، نويسنده , , Alan J. Dubinsky، نويسنده , , Rolph E. Anderson، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

429

To page :

439

Keywords :

Marketing , Channel marketing , Channel captain , Sales manager level , Sales management , Sales manager tasks

Journal title :

Industrial Marketing Management

Serial Year :

2002

Journal title :

Industrial Marketing Management

Record number :

255040

Link To Document :