Title of article
Marketing channel management and the sales manager
Author/Authors
Rajiv Mehta، نويسنده , , Alan J. Dubinsky، نويسنده , , Rolph E. Anderson، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
11
From page
429
To page
439
Keywords
Marketing , Channel marketing , Channel captain , Sales manager level , Sales management , Sales manager tasks
Journal title
Industrial Marketing Management
Serial Year
2002
Journal title
Industrial Marketing Management
Record number
255040
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