Title of article :
Branding importance in business-to-business markets: Three buyer clusters
Author/Authors :
Susan Mudambi، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2002
Pages :
9
From page :
525
To page :
533
Keywords :
cluster analysis , Business-to-business , Industrial branding , Industrial segmentation , Branding
Journal title :
Industrial Marketing Management
Serial Year :
2002
Journal title :
Industrial Marketing Management
Record number :
255048
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255048
