Title of article
What industrial marketers need to know now about ISO 9000 certification: A review, update, and integration with marketing
Author/Authors
Thomas H. Stevenson، نويسنده , , Frank C. Barnes، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
9
From page
695
To page
703
Keywords
Industrial marketing , Business-to-business , ISO 9000:2000 , ISO 9000 certification , Quality standards
Journal title
Industrial Marketing Management
Serial Year
2002
Journal title
Industrial Marketing Management
Record number
255066
Link To Document