Title of article :
Managing the marketing budget in a cost-constrained environment
Author/Authors :
John A. Weber، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2002
Pages :
13
From page :
705
To page :
717
Keywords :
Marketing budget , Marketing productivity , Marketing efficiency , Projecting sales growth , Marketing measures , Path MarketingAnalysis (PMA) , Served market , Marketing costs
Journal title :
Industrial Marketing Management
Serial Year :
2002
Journal title :
Industrial Marketing Management
Record number :
255067
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255067
