• Title of article

    Managing the marketing budget in a cost-constrained environment

  • Author/Authors

    John A. Weber، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2002
  • Pages
    13
  • From page
    705
  • To page
    717
  • Keywords
    Marketing budget , Marketing productivity , Marketing efficiency , Projecting sales growth , Marketing measures , Path MarketingAnalysis (PMA) , Served market , Marketing costs
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2002
  • Journal title
    Industrial Marketing Management
  • Record number

    255067

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255067