• Title of article

    Using supply chain management to leverage a firmʹs market orientation

  • Author/Authors

    James H. Martin ، نويسنده , , Bruno Grbac، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2003
  • Pages
    14
  • From page
    25
  • To page
    38
  • Keywords
    Customer responsiveness , Supplier relationship , Cross-functional coordination , Market Orientation , Firm performance
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2003
  • Journal title
    Industrial Marketing Management
  • Record number

    255071

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255071