Exploring the impact of relationship transparency on business relationships: A cross-sectional study among purchasing managers in Germany

Andreas Eggert، نويسنده , , Sabrina Helm، نويسنده ,

روزنامه با شماره پیاپی سال 2003

8

101

108

Customer-perceived value , Customer satisfaction , Relationship atmosphere , Interaction approach , transparency

Industrial Marketing Management

2003

Industrial Marketing Management

255077