Title of article :
Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia
Author/Authors :
Mustaffa, Abaidullah Universiti Teknologi MARA - Faculty of Business Management, Malaysia , Haji Hassan, Faridah Universiti Teknologi MARA - Faculty of Business Management, Malaysia , Musa, Rosidah Universiti Teknologi MARA - Faculty of Business Management, Malaysia , Abdul Rahman, Mariati Universiti Utara Malaysia - Faculty of Arts and Science, Malaysia
Abstract :
Brand loyalty research involving quantitative approach using self-administered questionnaires needs respondents which are sampled from consumers from the proposed industry. Quota sampling which is non-probability sampling can be used to sample respondents from the population. This paper elaborates the quota sampling design strategy to sample consumers from the agriculture retail industry in Malaysia. The questionnaire was developed based on survey instrument development to identify the dimensional structure of attitude and brand loyalty in the agriculture retail industry in Malaysia
Keywords :
Quota sampling , , tripartite model of attitude , brand loyalty , attitudinal loyalty, affective loyalty, cognitive loyalty, conative loyalty
Journal title :
Social and Management Research Journal
Journal title :
Social and Management Research Journal
