• Title of article

    Need-based segmentation and customized communication strategies in a complex-commodity industry: A supply chain study

  • Author/Authors

    Terri C. Albert، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2003
  • Pages
    10
  • From page
    281
  • To page
    290
  • Keywords
    Delphi study , Customized communication , Supply chain management (SCM) , Industrial communication
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2003
  • Journal title
    Industrial Marketing Management
  • Record number

    255095

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255095