مرکز منطقه ای اطلاع رساني علوم و فناوري - Communication in international business-to-business marketing channels: Does culture matter?

Title of article :

Communication in international business-to-business marketing channels: Does culture matter?

Author/Authors :

Bert Rosenbloom، نويسنده , , Trina Larsen، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2003

Pages :

From page :

309

To page :

315

Journal title :

Industrial Marketing Management

Serial Year :

2003

Journal title :

Industrial Marketing Management

Record number :

255098

Link To Document :