Best practices in identifying customer-driven improvement opportunities

Michael S. Garver، نويسنده ,

روزنامه با شماره پیاپی سال 2003

12

455

466

Performance– importance analysis , Customer value , Loyalty , Customer-focused , Service Quality , continuous improvement , MarketOrientation , Customer Satisfaction , Marketing Strategy , Total quality management

Industrial Marketing Management

2003

Industrial Marketing Management

255110