مرکز منطقه ای اطلاع رساني علوم و فناوري - Conflict between engineers and marketers: the experience of German engineers

Title of article :

Conflict between engineers and marketers: the experience of German engineers

Author/Authors :

Vivienne Shaw، نويسنده , , Christopher T. Shaw، نويسنده , , Margit Enke، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2003

Pages :

From page :

489

To page :

499

Keywords :

Engineering– marketing interface , Germany , CONFLICT

Journal title :

Industrial Marketing Management

Serial Year :

2003

Journal title :

Industrial Marketing Management

Record number :

255113

Link To Document :