• Title of article

    Designing sales force satisfying selling positions: a conjoint measurement approac

  • Author/Authors

    René Y. Darmon، نويسنده , , Benny P. Rigaux-Bricmont، نويسنده , , Pierre Balloffet، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2003
  • Pages
    15
  • From page
    501
  • To page
    515
  • Keywords
    Sales force management , Selling positions , Conjoint measurement
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2003
  • Journal title
    Industrial Marketing Management
  • Record number

    255114