Title of article :
2B sales force productivity: applications of revenue management strategies to sales management
Author/Authors :
Judy A. Siguaw، نويسنده , , Sheryl E. Kimes، نويسنده , , Jule B. Gassenheimer، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2003
Pages :
13
From page :
539
To page :
551
Keywords :
Sales force productivity , Revenue management , Sales management , Yield management , Sales efficiency
Journal title :
Industrial Marketing Management
Serial Year :
2003
Journal title :
Industrial Marketing Management
Record number :
255117
Link To Document :
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