Title of article
2B sales force productivity: applications of revenue management strategies to sales management
Author/Authors
Judy A. Siguaw، نويسنده , , Sheryl E. Kimes، نويسنده , , Jule B. Gassenheimer، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
13
From page
539
To page
551
Keywords
Sales force productivity , Revenue management , Sales management , Yield management , Sales efficiency
Journal title
Industrial Marketing Management
Serial Year
2003
Journal title
Industrial Marketing Management
Record number
255117
Link To Document