Title of article :
2B sales force productivity: applications of revenue management strategies to sales management
Author/Authors :
Judy A. Siguaw، نويسنده , , Sheryl E. Kimes، نويسنده , , Jule B. Gassenheimer، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2003
Keywords :
Sales force productivity , Revenue management , Sales management , Yield management , Sales efficiency
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management