Title of article :
The implementation of customer profitability analysis: A case study
Author/Authors :
Erik M. van Raaij، نويسنده , , Maarten J. A. Vernooij، نويسنده , , Sander van Triest، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2003
Pages :
11
From page :
573
To page :
583
Keywords :
Customer profitability , implementation , Case study , Customer Relationship Management (CRM)
Journal title :
Industrial Marketing Management
Serial Year :
2003
Journal title :
Industrial Marketing Management
Record number :
255120
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255120
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